Siddhartha thought of himself as a failure. CCD founder to be cremated at his coffee estate in Karnataka New Delhi: He wanted to be an investment banker and had little interest in his family's coffee business.
He went missing on Monday evening.
Inhe set up a coffee trading company called Amalgamated Bean Company ABC with an annual turnover of over Rs 6 crore and over the years it increased to over Rs 2, crore. Tea is what 'normal people' were served at our homes.
Once in CCD with our meagre pocket money, the next task was to look for something under Rs Tea was our daily beverage. Coffee was the carrot that our parents dangled in front of us as reward for something exceptional. He opened Cafe Coffee Day's first outlet on Bangalore's upscale Brigade Road in with a tag line 'A lot can happen over a cup of coffee'.