Customers may also aware of this fact.
Also with the amount of competition rising in the market for photographic products, Kodak had to take a cut in their revenue and lower the prices of their products to remain competitive with rivals 2. Kodak is based in Rochester, New York, where it was the largest employer and has a towering influence.
Its insular corporate culture believed that its strength was in its brand and marketing, and it underestimated the threat of digital. First of all, their market share is really tempting for other companies.
It is stated that film usage was 15 years per year, which is a perfect number for a market. As we mentioned, their category is really noteworthy to others.
Insight Center Sponsored by Accenture No strategy is static.