Vodafone marketing strategy essay example
Vodafone strategy 2018
Conclusions 12 5. Vodafone aimed to: Establish a re-sourcing centre which operated as an internal agency to proactively manage recruitment for Central Services, Technology and Customer Management. The company operate in 29 countries worldwide. In the year , Vodafone had selected Sony Ericsson to supply and allocate the spare equipments for their network service in European countries such as Portugal, Spain and Germany. Vodafone had implemented different strategies in different countries to gain competitive advantage. Vodafone had taken the opportunity of increasing trend of using internet and thus this strategy proves successful in international market. Source: Vodafone Limited, The Internet was a good source of candidates, although there was no technology platform in place to manage the online candidates through the selection process. Library: Library is useful source of secondary research. Recommendations of mobiles, in order the company puts threat on the governments, which will make the governments to take actions against the organisation. Secondary data will be appropriate to analyse the research problem because it is a small case study research project and secondary data will provide broad information. Clearly, the and policies of those companies that become caught up in this new technology. In , Vodafone had determined to outsource the IT solutions from IBM which can decrease the cost of business and develop the customer service Jones,
The innovative services of Hutch helped Vodafone to provide total communication benefit to the Indian customers Singh, The data used in this case study is secondary in nature and it has been collected from internet sources, journal and books.
Experience, secondary data were used.
This study is relevant to the world of management users, and gives the opportunity to be involved in a report that will result in a feasible analysis for one of the largest telecommunications company in UK and the world.
However, its products and operating services face an increasing threat from competitors. Innovative Strategy The networking and telecommunication sector is continuously evolving and customers prefer to fulfil their communication requirement from one network provider.
In , Vodafone had determined to outsource the IT solutions from IBM which can decrease the cost of business and develop the customer service Jones, Vodafone had focused on decreasing the cost of their services. However, Vodafone will be missing well qualified people, employees from competitor firms will not be attracted and Vodafone will miss out the opportunity of getting employees with experience in other companies. Vodafone had taken the opportunity of increasing trend of using internet and thus this strategy proves successful in international market. It is a single case analysis and the population is the international telecommunication industry where Vodafone had been chosen as the sample. Source: Vodafone Limited, In the third chapter, the approaches followed in the case study and methods of collecting data have been described.
The data collected in the case study is all related to the research subjects. Diagram 1 Growth of Vodafone The company had a total market capitalisation of E86 billion, which making it the second largest company in the financial times stock exchange index, and the leventh largest company in the world based on the market capitalisation at 23 May Vodafone aimed to: Establish a re-sourcing centre which operated as an internal agency to proactively manage recruitment for Central Services, Technology and Customer Management.
The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. An overview of Strategic Marketing.
Branding Strategy Brand positioning involves developing an image of the brand which makes it familiar towards people.
based on 79 review